Undergraduate Capstone project
Luca Presti - Social Media Campagin Lead
ECO Style Social Media Campaign
About
Developed and executed a Gen Z social media campaign for Eco Style, securing $5,000 in funding. Led research, strategy, and content creation—including influencer-style posts, ASMR visuals, and a branded pop-up concept—to elevate the brand’s digital presence and cultural relevance.
Project Portfolio
Directing Content
As student campaign lead for Eco Style, I directed bold, Gen Z-focused content with a sharp eye on culture and digital trends. From concept to execution, I shaped visuals, scripts, and social ideas that made the brand feel relevant, confident, and real.
Insights
‣ Secured $5,000 in funding—2.5x our original ask—based on the strength of our creative pitch and research‣ Delivered a full suite of platform-ready content tailored to Gen Z behavior (ASMR, UGC, pop-up visuals, photo-driven storytelling)‣ Set a creative tone that can inform the brand's next phase of digital stratgey‣ Translated research insights into tangible creative assets that bridged business goals with audience behavior‣ Contribuited to cross-functional collaboration, blending strategy, research, design, and storytelling into one cohesive campaign vision